3 Marketing Questions to Consider

With fall fast approaching it is time to make plans for how to finish 2018 and start 2019 with a bang. There is no better time to reflect on how your company is doing and ways to improve. We’ve listed three questions every good business owner, manager, and marketer should consider to make strategic decisions that will benefit your business for the remainder of the year.

Who are your clients? This might seem like an obvious question and you might feel that you know exactly who your ideal customer is. Demographics do change and sometimes in a blink of an eye. When was the last time you pulled our demographic report? This report can help you identify the gender, average age, the location of your members, and more. 

Additionally, it can help you identify those clients that are more actively using your business. Sure, the average age of your overall clients might be 31 BUT when you pull it by members that have used your facility in the last 30 days the average age might be 25 or 55. This changes everything! 

Knowing exactly who your clients are should then shape how you are advertising your business. Your client’s demographic information should dictate the images you use, the message you use, and the overall feel of your current marketing. 

How do they communicate? Now that you have determined who your clients are, you will want to figure out how they communicate. Consider what drives a reaction from this client base. For example, if my average clientele is above 50 years old, I likely won’t need to spend too much time on SnapChat. 

Find out where your clients are spending time. Whether it is Instagram, Facebook, SnapChat, go where your customers are. Make sure to consider every option. There are a lot of marketers out there who will say traditional advertising is completely dead. On the contrary, there are large amounts of data that support mediums like direct mail which are performing just as well if not better than online ads. So, don’t disregard an option because it might seem outdated. Some of the best marketing tools are those that have withstood the test of time. If a mailer is something you would like to do we can get one set up for you! 

And be sure to embrace new technology. Stay current and make an effort to learn about what is going on here and now. Things like FaceBook messenger ads, Instagram and SnapChat stories, Influencers, the rise of AI (artificial technology – think Siri and Alexa), chatbots,  and so much more. There are so many new resources that can benefit your business. Choose a couple and become experts at them. Our marketing staff is happy to answer any questions about any of these resources for your gym. 

What are they doing? Finally, figure out what your clients are really doing in your business. Often, we invest so many advertising dollars into promoting what we think our clients love and we haven’t actually asked them. Poll your clients or observe your different amenities for a week or month and determine what is being used. Track class attendance with our class reports. It might surprise you. Ask your client service representative to help run reporting on facility usage and class/training attendance. 

After you do that, promote promote promote. Run specials around the most popular classes or amenities. If your current clients like something, then others will too. Invest your resources in promoting your strengths. Be careful wasting time and resources on things that aren’t working. 

We hope these 3 simple questions will help you evaluate what you are currently doing so that you can strategically make plans for the remainder of this year and for the future. For information on how to pull some of these different reports and information please call your client representative today at 888.415.1058 or call our sales team at 800.316.4444.