5 Biggest Marketing Trends of 2017

With the expansion of social media, it feels like marketing is changing all the time. It can be challenging to keep up with the latest trends for your gym. Below are the top 5 Marketing Trends that your business should be doing…

1: Video, Video, Video – Video is the biggest marketing trend this year. We have officially become a visual society and there is no better way to explain your business than through video. If you haven’t done so already start a YouTube channel or try Facebook video ads for desktop and mobile devices.

2: Influencer Marketing – 2017 has seen the rise of marketing influencers. These are individuals on social networks that have a substantial number of followers and that post content about your business. Depending on the number of followers, there is a cost involved with these post. However, it’s a powerful way to gain credibility in a competitive landscape.

3: Live Streaming – There has been a huge increase in the usage of LIVE video in 2017. From Facebook Live to Instagram / Snapchat stories. Everyone wants to see what is happening right now. This goes for your business as well. Post live videos from a spin class or group training session. This is a great way to keep members engaged and coming back for more.

4: Personalization – Gone are the days of generic content. Now companies are personalizing their marketing efforts, from personalized subject lines in an email blast to personalized mailers. By personalizing your advertising people feel more connected with your brand and are more likely to engage with your content.

5: Chatbots –  The rise of the bots continues. It is estimated that by 2020 more than 85% of the interactions that people have with your business will be with chatbots. These chat functions help increase customer interactions and overall customer service. If you haven’t done so already you should look into chatbots today.

For more marketing trends and ideas, click here to read an article by Forbes Magazine.

Joey Rice

Marketing Director at Paramount Acceptance