5 Ways Your Gym Can Go In The Right Direction
There’s this idea out there that once it’s the first of the new year, we have to hit the ground running with a fresh outlook and new goals. But it doesn’t always work out so perfectly, does it? It takes some time to recover from the holidays and reflect on the previous year. It can also take some time to really get going in the new year and figure out the direction we’re going in. So even though we’re already weeks into the new year, there’s no time like the present to start the year off on the right foot.
If you need some inspiration for doing just that, here are five ways your gym club can go confidently in the right direction.
1. Tap Into the Desire for New Beginnings
People are always driven to start fresh when a new year hits, but that desire is stronger than ever this year as we leave behind 2020 and hope for a better year ahead. Tap into this desire when you’re marketing for new members and working on retaining current ones. You can create programs and classes that are targeted to a new year and new start. Great aspects to focus on are better health in 2021 and losing “quarantine weight gain.”
2. Have a Contingency Plan
If we learned anything from 2020, it’s that life – and business – is unpredictable. Keep this lesson in mind by having backup plans in case gyms once again become restricted or on lock down. You may want to build or expand an online presence so your gym can continue providing virtual exercise sessions regardless of what happens during the year.
3. Ease Concerns of Members
Many people may be hesitant to sign up for a membership because they’re not sure if it’s safe and they don’t want to lose out on their membership fee if the gym gets shut down. Ease their concerns by following precautions and sharing with them how you are doing that. Also, be clear about what will happen with their membership if the gym is restricted or closed. Will they get money back for missed time? Will they have access to virtual classes or training sessions? Knowing what to expect and knowing your gym has a plan will help them feel safe in your hands.
4. Improve Your Operations
The new year is the ideal time to think about how to run your gym better and more efficiently. The best way to do this is through the use of gym management software. This can be a great investment into your gym’s success, as it can help you manage and streamline billing, marketing, employees, members, scheduling and other essential processes. It can also help you save money on operations and processes.
5. Take a Positive Perspective
While the previous year was most likely a challenging, difficult one for your health club, try to let go of that burden and move forward. Focus your perspective on healing and taking a positive, proactive approach to how you can have a better year. Your employees and members are sure to be inspired by your outlook, and a fresh perspective can help you let go of stagnancy and find creative approaches to challenges.
We hope these tips help your gym get started on the right foot so you can have a positive year ahead. Please feel free to share your own ways for starting the year off right.
