National Fitness Article

National Fitness Article National Fitness Trade Journal was established in 1982 and is a publication geared to helping fitness professionals. Recently, Paramount was featured in their latest issue. Here is a short excerpt from the article. With over 45 years of...

3 Ways Your Gym Can Be a Refuge

3 Ways Your Gym Can Be a Refuge The COVID-19 pandemic has thrown off everyday life for your gym, but also for your gym’s members and the community around you. With this perspective in mind, you can find ways to help your community with your gym while benefiting your...

How to Market to a Younger Generation

How to Market to a Younger Generation There is not a one-size-fits-all way to market your gym business, or any business for that matter. One of the reasons is that different generations respond differently to marketing. You need to use different marketing techniques...