Gym Member Retention Metrics You Can’t Ignore

If you own or operate a gym, your members are the lifeblood of your business. They dictate everything from the financial success of your business to the community and atmosphere of your gym. Thanks to the increasingly competitive fitness landscape and the growing...

How to Increase Gym Memberships this Summer

Ahhhh, summer. The season of sun and fun can be a catch-22 for gym owners. On one hand, the rise of ‘beach body season’ (and the growing social media trend of #beachbody workouts) can mean more people are focused on their fitness during summer than at other times of...

5 Creative Marketing Tactics for Summer

Summer is upon us and while dozens of industries are facing extreme competition this time of year, nowhere is this more apparent than in the health and fitness industry. New gyms and boutique fitness studios are popping up every day, with each one offering a more...

Employee Spotlight – Bonnie Wood

We are so excited to introduce you to our new Manager of Operations, Bonnie Wood. Bonnie has worked for Paramount for 2 and a half years in almost every department. She is a valuable member of our team. We recently sat down with Bonnie and asked her a few...