Back to School Marketing Ideas

It’s that time of year again! Time for kids to load their backpacks and head back to the classroom. Is your gym ready? Historically, as parents and teachers are preoccupied with the back to school rush, some businesses see a small dip in sales. To avoid this we have five creative ideas that can help your business.

#1: THE CLASS PASS – Just as classes are back in session at your local elementary so can classes be back in session at your gym. Offer neighbors and friends a CLASS PASS to come and try out the awesome classes at your gym. This is a great way to get people through the door. It also can be a great way to make a little more income for your business.

#2: STUDENT PASSES – In areas where there is a local college or university this is a great offer to get those new students in your gym. Offer a special pass solely for students. You can regulate this by requiring they show their school IDs. Likewise, depending on the age restrictions of your facility you can offer a special student pass for those teenagers at your local high school.

#3: REPORT CARDS OFFERS – Offer students a discount for good grades. Show your community that you care about a good education and offer discounts or free sessions for excellent grades. This is a great offer to run throughout the year to keep people motivated and coming back for more.

#4: TEACH A CLASS AT SCHOOL – There is no better way to show a community that you are invested in their health and well being than to offer a free group class to the local elementary or middle school. Likewise, if you want to promote personal training have a couple of your trainers visit a local high school and run the local football or soccer team through a workout.

#5: TEACHER DISCOUNT – In the gym industry it is common practice to offer local businesses discounts to your gym through a corporate wellness program. Well, don’t forget teachers! Teachers are some of the most hardworking people and need a way to relieve the stress of teaching. What better way to do that then working out at your gym.

Have more fun ideas of ways to promote your business. Let us know! Email us at marketing@paramountacceptance.com