Black Friday Survival Guide
Black Friday is quickly approaching. Are you ready? Paramount has helped numerous businesses make the biggest shopping day of the year a HUGE success for their bottom line. Here are some basic tips to get your business ready.
1: Plan Plan Plan – whether it’s figuring out which employees are going to be working or what your marketing creative is going to look like, having a plan in place will save you stress and headaches.
2: Communicate – Nothing is worse than getting loads of phone calls from your sales team Friday morning wondering how to pitch your Black Friday offer. Make sure to communicate to EVERYONE the exact terms and conditions of the offer. We suggest KEEPING IT SIMPLE. Don’t over complicate things. It makes communicating the message a lot easier for everyone.
3: Picking the Right Offer – When it comes to Black Friday, it can be tempting to give away the kitchen sink. Don’t shoot yourself in the foot with an offer that is too aggressive. Here are some ideas of things you can do…
- 3 Month Membership Specials
- Add-On Special (Free Classes or PT Sessions with a Purchase of a Year Membership)
- Buy One, Get One for Half Price
- Gift Cards for special services like PT, Tanning, etc. – great stocking stuffer idea
4: Report and Track – It might seem obvious, but you really don’t know how successful you are unless you know your numbers. If this is your first year running a Black Friday offer, compare your sales to other holiday offers. Tracking your actual numbers is vital to know if this is something you should do each year.
Black Friday is a great opportunity to attract new business and grow your business. Call your Client Service Representative today and they’ll be happy to help you with any of your Black Friday needs. Happy Shopping!
