Blog
Holiday Offers that will Drive People Through Your Gym Doors
The Holidays are finally here, and for gym owners, that means the busiest time of the year has started. Over the next few weeks, thousands of people will flood gyms thanks to New Year’s resolutions, and just as quickly many of them will quit...
Employee Spotlight – Sally Akiona
We are so excited to introduce you to Sally Aikona. Sally is our Vice President of Operations and has been with Paramount for 30 YEARS! She is one of the most hardworking and kind people within our organization. We recently sat down with Sally...
Top 3 Things to Consider When Opening a New Gym Location
Gym owners, like all business owners, typically have one overarching goal: growth. For gyms, this usually means increasing memberships and cultivating a strong brand image in the local community. But, if your membership base becomes too large to...
Why Does Customer Service Matter for Your Gym?
As we near the end of the year, it’s time to start planning ahead for 2019. And, for most gyms, that means figuring out how to retain as many new members as possible after the January rush is over. While plenty of people will be signing up for...
The Data Revolution: How to Make Data Work for Your Gym
We’re smack in the middle of the digital age where all businesses, regardless of industry, are relying on technology and data to drive processes and efficiency. Even for an industry like fitness, which for so long was apart from the digital...
How to Prepare Your Gym for the New Year’s Rush
As we quickly approach the end of 2018, gym owners and managers across the country are gearing up for one thing: New Year’s resolutions. I’m sure we all know somebody (or have been in that position ourselves) who has made a resolution to get in...
How to Hire the Right People for Your Gym
When you ask someone about their gym — about what they love most or why they keep coming back — the first thing out of their mouth rarely has to do with the workouts or their weight loss. It’s almost always about the employees. The people who...
Black Friday Survival Guide
Black Friday is quickly approaching. Are you ready? Paramount has helped numerous businesses make the biggest shopping day of the year a HUGE success for their bottom line. Here are some basic tips to get your business ready. 1: Plan Plan Plan -...
Why Does Data About Your Gym Members Matter?
Running a gym can be a hectic, busy lifestyle. So crazy, in fact, that it can stop feeling like a business altogether. For most gym owners, in order to survive, gyms must run like businesses – and today’s companies rely on numbers. Having access...
How to Better Retain Your Gym Members
As a gym owner or manager, you know first hand just how competitive the health club and fitness industry actually is. In fact, Forbes even said, “You must be insane to want to be in the fitness business.” If that doesn’t raise some eyebrows,...