by Joey Rice | Sep 23, 2020 | Uncategorized
3 Things Your Gym Members Are Still Worried About In large part, gyms across the nation have reopened after coronavirus lockdowns and restrictions. Now, we’re in the stage of trying to get back to normal routines and ways of doing business. But this will take some...
by Joey Rice | Sep 14, 2020 | Uncategorized
5 Ways to Cut Expenses at Your Gym We know that this is one of the most challenging times to run a gym as the coronavirus pandemic caused gyms to close their doors for a period of time. Even if your gym is open again, you face limitations like reduced capacity. Of...
by Joey Rice | Aug 26, 2020 | Uncategorized
National Fitness Article National Fitness Trade Journal was established in 1982 and is a publication geared to helping fitness professionals. Recently, Paramount was featured in their latest issue. Here is a short excerpt from the article. With over 45 years of...
by Joey Rice | Aug 19, 2020 | Uncategorized
3 Ways Your Gym Can Be a Refuge The COVID-19 pandemic has thrown off everyday life for your gym, but also for your gym’s members and the community around you. With this perspective in mind, you can find ways to help your community with your gym while benefiting your...
by Joey Rice | Jul 22, 2020 | Uncategorized
3 Promotions That Can Safely Increase Membership Sales Now that our society is learning how to reopen with a new normal focused on safety, it’s time to encourage your members to come back to the gym (and to go after some new members). How can you increase attendance...
by Joey Rice | Jul 15, 2020 | Uncategorized
How to Market to a Younger Generation There is not a one-size-fits-all way to market your gym business, or any business for that matter. One of the reasons is that different generations respond differently to marketing. You need to use different marketing techniques...
